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Profit Without Worry

Apr 24, 2018

I’ve got a confession… I hate customer avatar worksheets. Early in my business, I’d panic and just make crap up because I felt like I couldn’t move forward until I finished that stupid exercise. But not anymore. Now, I toss customer avatar worksheets out the window because they’re not helpful at all when I’m trying to create something new. On today’s show, I’m going to share a couple of game-changing exercises I do instead that helped me get unstuck and figure out how to actually move forward…

Biggest Show Takeaways:

  • Don’t fall for the trap of Customer Avatar Sheets ESPECIALLY when you’re first starting out your business OR you’re trying to come up with a new product
  • Instead of trying to make up answers to fill out your customer avatar sheet HOPING that some magical human exists like what you’ve dreamed up on your sheet… I’ll take you through 2 key exercises today
  • Instead of a Customer Avatar Worksheet, I have created something call the Funnel Persuasion Playbook which is meant to help me and my students find out what people ACTUALLY want to buy
  • Exercise 1: Let google give you clues
  • Exercise 2: follow the money

Links mentioned in this episode: