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Profit Without Worry

Apr 10, 2018

I’ve got to admit to a major bias towards quizzes… I LOVE them. Yep, I’m the sucker that’ll take a quiz to find out which Harry Potter character I am… my ideal brand archetype… which vacation spot I am… whatever. There is something so enticing and irresistible about a quiz… and I’m not alone. There is some major psychology behind this and when you do your quiz right, it can be a powerful way to attract and engage your audience...

Biggest Show Takeaways:

  • Let’s talk different types of quizzes
  • What is the psychology behind quizzes?
  • Why are quizzes so irresistible?
  • Theory of Narrative Psychology - cliffs notes breakdown so we can use it in our own marketing
  • 3 questions people want to answer when they take a quiz
  • Quiz platforms you can check out

Links mentioned in this episode:

Marketing Funnel Quiz: